Design Led: Interior secrets of Designers and Developers

Flat lay mock up of book cover and inner pages

“Design Led: Interior secrets of Designers and Developers” is a collection of advice, tips and real life stories from the country's best interior designers and developers.

If you have a passion for interiors, are looking to improve your design skills or are a property developer that wants to design better homes for people, then this is the book for you.

And even better, this ebook is available to purchase as a donation with all the money going to Petals Charity.

You'll learn:

  • Jordan Cluroe and Russell Whitehead of 2LG Studio’s guilty pleasure when it comes to interior design
  • What item costing £100 or less Sara Mungeam believes has the greatest visual impact on the design of a room
  • What poor design advice Jade Bailey of Bee Space sees property investors implement, and her advice on how to avoid it
  • The best investment Christian Bense made for his career
  • What new habit or behaviour has most improved Sarah Hodge of Maygreen Investments life
  • Advice Micaela Sharp would give to someone about to become an interior designer
  • Image of beautifully styled bedroom

    Why are we doing this?

    Lee and I are campaigners for normalising the conversations around Infertility, IVF, Stillbirth and TFMR (Termination for Medical Reasons), sadly all things we’ve had to face ourselves over the past 8 years.

    In 2017, our twin daughters Lily and Ava were stillborn. Two years later we were faced with the most heartbreaking decision with our much longed for rainbow baby.

    Our story was recently published by Tommy’s, ARC and Petals collectively to help raise awareness of TFMR.

    Ava Lily Property was founded to build a legacy in the girls honour. We believe there’s a huge need for better interior design knowledge in the property world, so we can design homes that are inspiring and improve well-being for everyone.

    Petals logo

    Who will this help?

    100% of your donation will go to Petals Charity, a specialist provider of counselling for parents after baby loss, a life changing charity who’ve supported us many times.

    Counselling from Petals is currently available at just 10 hospitals in the UK. We want to see every hospital in the country be able to provide this invaluable service to bereaved parents.

    By purchasing this ebook, you’ll be helping that make that a reality.


    Enter your details below to make your donation directly to Petals Charity.

    You’ll be sent an email with a direct download link to the book.

    Let’s raise as much money as we can for this wonderful charity 🧡