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I have been Kelly at @rubbercheese for almost my e

I have been Kelly at @rubbercheese for almost my entire career. But it’s time for Kelly to be Kelly at something else now.

After 20+ years leading Rubber Cheese, I’ve made the difficult but exciting decision to move on to new adventures. It’s been one of my toughest career decisions to date, but I’m energised by what comes next.

It’s been a true privilege to lead the agency for so long, and I could not be more proud of the achievements of the team and our clients. Supporting global brands, launching groundbreaking initiatives, hosting podcasts, speaking in front of 100’s of people. I couldn’t have dreamed all this would become a reality 20 odd years ago.

It won’t surprise you to know that I have a few new challenges to keep me busy.

Agencies
I am honoured to be supporting a number of inspiring agency founders, as they walk the walk I’ve now completed. I’ll be delivering mentoring and niche strategy development for agencies that crave long-term sustainable growth.

✅ Working with growing agencies, usually in year 2 onwards, that want to define and own their niche, but don’t know how to do it.

✅ Or agencies that want to hit those momentous turnover marks, but need support and guidance to get there.

You’ll hear more about these founders over the coming months, but I cannot wait to start working with the incredible team at @_roost_ . Charlotte and Jamie have created something really special in the interior design space, and together we’re going to have a lot of fun achieving their goals.

And if this sounds like something you want in on, join the wait lists here. I’m taking bookings from May:

www.kellymolson.co.uk/services

And let’s not forget I have a holiday cottage to run too - North Norfolk holiday, you know where to come…

Thank you to all our clients, suppliers, and friends. To everyone that has supported us and shared opportunities and advice over the years. I am so very grateful. I know Rubber Cheese will continue to be as amazing as ever with Paul and the team in the driving seat.

📸 @leeallisonphotography

Spending International Women’s Day with the one

Spending International Women’s Day with the one I fought the hardest for.

Women are frigging amazing.

Over 8 years of infertility, ivf, miscarriage and babyloss to have our daughter, all while leading a busy agency through highs and lows, and a bloody global pandemic.

Running a business is hard. Raising children is hard. Caring for loved ones is hard. Doing it all while you’re in the thick of treatment is mind-blowingly hard.

I see you 🧡

#iwd #internationalwomensday

Who’d have thought back in 2019, when our plan o

Who’d have thought back in 2019, when our plan of ‘doing more in property’ was just a scribble in a notebook, that by 2024 we’d be featured in @propertyhubuk alongside the most inspiring women we followed on Instagram 🧡

@surveyhut1 @novellosurveyors @elitedwellings @steph_invests @lifes2short_exeter @mandy_st_john_property @avalily_property @_roost_ @ahealthynewu @indie_landlord @helenchorleyinvestor @____beespace @harrytrueman1988

Such an honour to be included and to be able to share the memories of all our girls.

Now, if anyone would like to book a Norfolk holiday this year, you know where to head… @28millgate

#investing #ukinvesting #propertycouple #propertydeveloper
#propertybusiness #investmentproperty #propertyinvesting #propertyinvestor #propertyinvestors #propertydevelopers

Fancy waking up here? Our @28millgate new year of

Fancy waking up here?

Our @28millgate new year offer is on for a few more days. Book direct by 31st Jan for 10% off with code: HOLIDAY2024

With great floorboards already in place, bedroom 1 just needed a little love when it came to decorating. We skimmed the ceiling and prepped it for colour.

I wanted a soothing natural tone for this room, and having fallen in love with @tobyshome bedroom colour, I opted for @coatpaints Debate Club. A deep greige neutral.
I knew it would be the perfect backdrop to the natural wood furniture I’d sourced.

And it was.

The rooms are styled simply, with the @marksandspencer Daphne table lamp bringing a little pop of colour. The multi-function desk can be used as a dressing table or if you need to catch up on a little work while you stay.

I spent hours and hours of time trawling @facebook

I spent hours and hours of time trawling @facebookmarketplace @ebay_uk @vinted charity shops, car boot sales, and local antique shops to furnish @28millgate

And it was worth every second.

The cottage feels like home, it’s cosy and familiar.

Vintage and secondhand purchases means it has a much more sustainable footprint, and it’s saved a fair amount of budget too. Lucky for us as we needed that for the leaky roof!

Everything photographed here is vintage aside from the radiator and fridge.

It’s been an exciting couple of days as we’ve already had our first 2 bookings 😊

Our new year offer is in full swing!
✅ Get 10% off any stay booked directly in January. Use code: HOLIDAY2024 when booking
✅ Only 50% deposit required till end Jan
✅ 2 night stays available for the whole of February (usually min 3 nights)
✅ Dogs stay free, anytime

Highs, lows and everything in between. 2023 has be

Highs, lows and everything in between. 2023 has been a crazy one that’s for sure, but we’re still standing.

Transforming @28millgate has been our one big project and huge achievement, especially juggling it around a fantastically funny toddler, a thriving wedding photography business and busy agency role.

She threw us challenge after challenge. Damp, a leaking roof, rotten window frames and delays, delays, delays. But the sense of accomplishment seeing how beautiful she’s become is immense.

We’re excited to jump head first into marketing the cottage and helping more people experience the beauty of North Norfolk.

2024 is already shaping up to be a year of change and growth for us both. Having finally got the old perimenopause under control (thanks HRT, you saved my life), I feel stronger than ever and ready for something BIG.

Happy new year friends. Thanks for all your support on this crazy ride!

🎁 P.S We’re running a New Year special offer!

Use code: HOLIDAY2024 for 10% off any stay booked directly on the website.

Code valid 29th Dec 2023 to 6th Jan 2024.

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Copyrights ©Ava Lily Property Ltd 2025 | Images by Lee Allison

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